With an offseason where our fans may feel as if we have unfinished business, we need to keep them together, motivated and passionate about the season to come. The rallying statement asking fans to RISE by #LetsRise allows the team to speak directly to our fans — asking them to act.
In our history of seasons filled with BLUE — this season the team has an opportunity to embrace our fans as well as add a focus to celebrating Canada’s 150th birthday with a little bit more of our ‘Canadiana’ pride incorporated into this season’s marketing campaign.
Art Direction | Graphic Design | Print | Digital | Experiential | Out of Home